Content drives the web. Compelling, well-structured, current website content helps site visitors learn more about your business or organization, and it boosts your site ranking in search, which helps those visitors find you in the first place. As a project manager, I helped companies of all sizes write, structure, and organize their content in ways that site visitors can understand and navigate.
If you are working with a large design and development shop, I can help you organize your content at a lower cost so that you can have a more productive and smooth web build process. If I am building your website, you can trust that I will use the best methodologies for organizing your content flow.
Here are some of the ways I can help you.
A site map is an outline of your website pages showing the hierarchy of content. The site map organizes your content according to subject and provides a road map for site navigation, starting with your primary navigation (what visitors see as your menu) and drilling down into your secondary and sometimes tertiary navigation, which make up your sub-navigation. During this process, I consider things such as your likely site visitor’s vocabulary preferences. Choosing the right navigation vocabulary term for your audience can help make your site more successful.
Wireframes provide a skeletal view of your website’s content and functionality flow. You can think of wireframes as your website’s structure without all the beautiful color, photos, fonts, and other design elements. Web designers use wireframes to guide their design flow and prioritize content on site pages. A designer always can recommend changes, but with a set of wireframes, the designer’s job is easier and less time-intensive. This could save you money and make for a more pleasant design experience.
If you have an existing website, it is important to ensure that site page URLs on your current site have corresponding pages on the new site. If you are going with a fresh content structure, you will have new URLs. I can put together a list of the current site URLs and suggested corresponding new site URLs to assist your web developer.
Writing skills never go out of style. From ads and brochures to newspaper articles and web content, the power of the written word shapes people’s thoughts and perspectives. Words inform. Words emote. Words touch. My writing skills serve me every day, and they could serve you too. Whether you need someone to write your basic website content or weekly blog posts, I can develop content to make your website exciting and relevant.
A few years back, I decided to try my hand at blogging. As an avid reader of blogs, I wanted to see what I could do with the medium, and at the same time I developed my own creative outlet. Night Owl’s Garden started out as a gardening blog but evolved into a personal blog. The blog is my personal space, and as of this point, I haven’t marketed it to a wider audience. My family members and some friends enjoy it, and for me that’s enough. Sometimes a little corner of the web for yourself fulfills your desires as “a room of one’s own”* in the vast Internet. If Virginia Woolf lived in these times, she’d probably agree.
*Credit: Thank you Virginia Woolf for your wise words, “a woman must have money and a room of her own if she is to write fiction.” – A Room of One’s Own
You can visit Night Owl’s Garden here: nightowlsgarden.com.